If you are looking to increase your restaurant sales, then consider doing what the leaders do, and that is to upgrade your menu offering, like Jack in the Box.

Jack in the Box upgrading its burger line

The quick-service burger competition is about to get even more heated. Wendy’s and Burger King recently upgraded their signature items, and now Jack in the Box is ready to do the same.

The chain reported a profit for the quarter, buoyed by its strong breakfast daypart. New products, such as the $2.99 jumbo breakfast platter, drove the increase in sales and were part of what CEO Linda A. Lang called “quality improvements we’ve made to our core products that are clearly resonating with our core customers.”

Jack in the Box put a plan into place several months ago to improve overall guest experiences in order to drive long-term sustainable sales.

Although breakfast turns in the strongest performance for the chain, Jack in the Box has also honed in on its classic burgers, which will be reintroduced later this month across the entire system with what the company calls “several improvements.”

Much of that growth is attributable to the “better burger” trend that sprung from the swiftly growing fast casual segment. The category continues to outpace the restaurant industry as a whole, with the top 100 fast casual chains growing 6 percent, to nearly $18.9 billion.

Keep in mind that if you’re looking to increase your restaurant sales, also look to IMPACT menu systems.  IMPACT offers a complete range of menu boards that are easily customizable to suit any restaurant location. Call (800) 321-8105 to speak with a sales consultant.